Fulkerson


 * 1) The advertisement is making the claim that Pepsi is better than other sodas, which is obviously portraying a Coca-Cola can.
 * 2) Pepsi and Coke are big competitors and Pepsi will show consumers to not drink Cokes.
 * 3) The straw in the opposing soda can is shaped like hands and these hands are pushing away from the can. This suggests that people should not drink anything that isn’t Pepsi.
 * 4) What does the opposing soda do to advertise its brand?

[|http://prezi.com/lglu1dgiozly/edit/#2_13415665]



Appeal to False Authority: This type of fallacy appears when a person who is not qualified to make reliable claims argues for something. This reasoning comes from the fact that this person is not an expert. The advertisement above uses Appeal to False Authority as Marilyn Monroe is a well-known actress, and yet she is endorsing shampoo. She is not qualified as an 'expert' on the product, yet her fame makes her appeal to the crowd.

OUT DAY PICTURES: