P.+Sharp

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 * Fallacy: Ad Hominem**

Ad Hominem is a personal attack of the opposing side. It focuses more on the negative characteristics or beliefs of a person rather than what they are arguing.

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This is an example of Ad Hominem because the ad focuses more on the negative characteristic of DirecTV (they hate puppies) rather than what the company actually does. Viewers of the ad automatically assume that DirecTV is not a good company because of the focus on the negative characteristic.

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This is also an example of Ad Hominem because the ad focuses more on the fact that the company is greedy, or piggish, rather than //how// the company is actually greedy. Viewers of the ad automatically assume that it is not a good company because of the focus on the negative characteristic.