K.+Ranburger

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__Appeal to False Authority__: using an authority figure in an argument when the authority is not really an expert in the argument topic. Example: A golf hero promotes a brand of car as being better than another.

media type="youtube" key="pY_pYEcxsGs" width="560" height="315" Video 1: Bake Griffin is a professional basketball player for the Los Angeles Clippers. He is promoting GameFly which is not related to basketball. Therefore, the commercial is an appeal to false authority because Blake Griffin is in no way related to GameFly and he is not an expert in the game renting service.

media type="youtube" key="j57KYp7Da0U" width="560" height="315" Video 2: Sony uses Peyton Manning and Justin Timberlake to promote their HD TVs. Justin Timberlake states, in the video, that watching sports on Sony's HD TVs will make a person better at sports. Justin Timberlake is a false authority because he is not an expert in Sony TVs and may not even own one himself. The same goes for Peyton Manning. He is not an expert in Sony TVs so he is considered a false authority by promoting a specific brand of TV.