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media type="custom" key="27883949" =Fallacy Project=

Appeal to False Authority is when someone uses an actor or a non specialist in a certain field to promote a product they have no real authority to promote.

media type="youtube" key="EiG3Msyw4PM" width="420" height="315" This video is a good example of False Authority because it uses an artist, Justin Bieber, to promote an acne product. The company does this to get the attention of a young audience. Since a famous singer uses the product it makes it look better. Also because he uses it, or says he does, it makes other people want to use it as well. In the video Justin talks about how the product works so great and he uses it everyday, but really he isn't an expert in the field so he has no authority to tell other people how well the product works.

media type="youtube" key="ztpgEy3bCZA" width="560" height="315" This video is another good example of False Authority because it uses an artist, Beyoncé, to promote Pepsi products. Although she is not telling you to buy the product in the video, she secretly is. The Pepsi company uses her to promote the product because she is seen as an idol to so many people. since Beyoncé drinks Pepsi everyone who is a fan of hers is encouraged to do the same. That is why this video makes a good example of False Authority. Beyoncé is selling a Pepsi product, but really she is not an expert in the field. She is only an expert in the field of music and performance.