M.+McBride




 * Loaded Label or Definition** is when a person tries to influence the audience by creating a label that supports their argument.

https://www.youtube.com/watch?v=vhBub2fQmE0

In this commercial, the GPS is creating trouble because the driver has not updated it. It's saying that your cut rate insurance might not pay for all the damage that has occurred. Allstate is trying to persuade the person watching the commercial to leave their current insurance company and come to Allstate, who can save you money and protect you from any trouble you get into while driving. It has a sense of safety that appeals to parents that might be watching.

https://www.youtube.com/watch?v=LStBj3w1Ou8

In this comercial Jeep is trying to show that they support the U.S Army and all the families. It uses a quote by Opera that brings out an emotional side to all the families whose loved ones are deployed. The commercial lists events that whoever is deployed, will miss out on, and it can be hard for kids to have their mother or father miss out on important events in their life. The overall concept of the commercial is to show that Jeep brings those loved one home safe, it's there for those long needed hugs and for all the tears.

http://843810283555605324.weebly.com/