E+Carmon

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Loaded Label or Definition A loaded label is an added word or phrase that alters the meaning to influence the audience believe a certain way. For example, honest politician- honest sways the audience’s opinion into believing that they are truthful and straightforward. media type="youtube" key="r4Ynr7crA4I" width="560" height="315"

Trump is calling his opponent Hillary Clinton “crooked”. This is an example of a loaded label because the negative word, crooked, is describing Clinton, which influences how the audience views her. Trump wants his audience to view Hillary Clinton as dishonest and corrupt. He used this loaded label in hopes that people would vote for him instead of his opponent, because no one wants a corrupt politician in office.

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This commercial for Mr. Clean has an example of a loaded definition by using the phrase “magical cleaning power”. This is an example of a loaded label because that phrase creates a confident and positive feeling for viewers about this product. This label would make viewers want to purchase the product because the commercial gives them confidence in the power of cleaning that Mr. Clean provides.