A.+Matthews

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Non Sequitur- "It does not follow," it does not follow from its premises and usually supports a claim with irreverent reasons. media type="youtube" key="owGykVbfgUE" width="560" height="315" "The man your man could smell like" This commercial goes from an oyster to tickets to diamond. It changes scenes from a shower, to a boat, to a horse. However, with all the random things it reinforces the message this commercial is trying to get through. It communicates a simple proposition to the customer: "This is the man you man could smell like."

media type="youtube" key="aIS4CII1yCY" width="560" height="315" "It's Reinvented" Unlike the Old Spice commercial, this commercial does not support the products value. Instead it using a distracting list that did not go with the following argument. This commercial was humorous and memorable, but not effective to show off the car they were selling.